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The new Golf GTI. Only for the advanced.

Agency Network: 
Published/Aired: 
November 2009
Volkswagen:  The new Golf GTI. Only for the advanced.
Volkswagen Digital Ad -  The new Golf GTI. Only for the advanced.

Description

Link: http://www.volkswagen.com.my/EDM/20091117_GolfGTI/index.html

The new Volkswagen Golf GTI comes packed with advanced features. To announce its arrival in the Malaysian market, an email was sent out to car enthusiasts. We created an eDM that mirrored the concept of the car -- sleek, with the many advanced featured hidden. The interactive device (Ctrl+A) which reveals the hidden text is the message we want to communicate. That is, everything about The new Golf GTI is "Only for the advanced".

Digital advertisement created by DDB, Malaysia for Volkswagen, within the category: Automotive.

Caption

When you're ready to modify... nothing. Press Ctrl+A to find out more.

Advertising Agency: Tribal DDB, Malaysia
Creative Director: Faizal Reza
Art Director: Maharis Azman
Copywriter: Yap Swee Jin
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germanhudders's picture

Original, nice use of technology, and simple user involvement

germanhudders
Activity Score 336
Copywriter at Droga5
LeeMoh's picture

A sport hatchback makes 0-100 in 6.9 sec... no good at all.
I had a 4x4 that used to make it in 6.5 sec only.

LeeMoh
Activity Score 424
Blashyrkh's picture

There as an antivirus pop-up warning on the website. Trojan-Clicker.JS.Iframe.db. Strange that the infected script is not on volkswagen.com.my but on another url.

Blashyrkh
Activity Score 32890
Art Director
Meezo's picture

Very simple and creative

Meezo
Activity Score 40
Marketing Manager at Domty
everartz's picture

so when you press cmd+A you can see the details of the car's engine.. whatta big idea!

everartz
Activity Score 7613
Art Director |

| everartz |

cruzialx's picture

Brilliant... Psychological approach to the readers Good Job. Much More effective

cruzialx
Activity Score 194
Affinity Express Inc.
kurtberengeiger's picture

Nice and simple.

kurtberengeiger
Activity Score 7327
Copywriter
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