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Slow motion

Agency Network: 
Published/Aired: 
May 2016

Description

In order to launch the new Golf GTI in Argentina a 100-meter scenery with different settings full of actors was set up. With a high-speed camera installed inside the vehicle and the help of a professional pilot this scene was travelled and filmed in one single shot. The fast commercial result undetectable for human eye and work as a teaser on TV and YouTube pre-rolls, which redirect people to watch the slow motion version (teaser: https://www.youtube.com/watch?v=q9bM3znsiUY&feature=share).

Digital advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Argentina
Creative VP: Hernán Jauregui
Executive Creative Director: Beto Cocito
Creative Directors: Facundo Varela, Adrián Piattoni
Digital Creative Director: Leo Orsolini
Creatives: Mariona Ardebol, Pablo Alvarez Mata
Chief of Production: Claudio Migliardo
Producer: Micaela Picco
Account Director: Graciela Combal
Account Executive: Manuel Quintana 
Digital Account Supervisor: Pedro Garassino
Digital Account Executive: Anna Neri
Digital Production Director: Leticia Simon
Production Company: Poster
Directors: Seba Sanchez, Sebastián Caporelli 
DOP: Mex Ledesma
Art Directors: Uki Damico, Rodrigo Salari
Executive Producer: Mariano Echarri
Producers: Ariel Rosman, Connie Naso
Editor: Emiliano Fardaus
Postproduction: Wolf
Post Coordinator: Lu Lamboley
Sound: Elefante Resonante
Music Studio: TDL Buenos Aires
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halaby87's picture

Nice

halaby87
Activity Score 10396
Pete R.'s picture

Good filmmaking.

Pete R.
Activity Score 3412
Illustrator
morse's picture

So this is shot from the car?

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

cartel's picture

-.-- . ...

cartel
Activity Score 88
Copywriter
Jefferson's picture

sry but it's boring.

Jefferson
Activity Score 235
The One Academy
Sabjeet Bedi's picture

great execution..

Sabjeet Bedi
Activity Score 12
Havas Worldwide, India.
cartel's picture

Not even close to original, but the execution is ok.
http://petapixel.com/2015/02/10/3-5-minute-music-video-shot-5-seconds-...

cartel
Activity Score 88
Copywriter
stereodeluxe's picture

Bene! Du hier?

stereodeluxe
Activity Score 176
Graphic Designer
BAdsoftheworld's picture

That's cool

BAdsoftheworld
Activity Score 3519
CrackerJackFlash's picture

epic

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

MichelMichal's picture

I would love to see the 3 second film and the car who's filming.

MichelMichal
Activity Score 420
Planner
sacrilegend's picture

Agreed. It's a little flat without it.

sacrilegend
Activity Score 3394
Copywriter
Bachibb's picture
Bachibb
Activity Score 2
Other at DDB Argentina
Xhinnus's picture
Xhinnus
Activity Score 42
Creative Director at RAYA
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