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Roulette

Agency Network: 
Published/Aired: 
August 2011

Description

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

Digital advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

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Diplodokus's picture

Perfect!

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
Nike Diesel's picture

Damn that's a great idea!!! Pure envy :)

Nike Diesel
Activity Score 13718
Art Director
peticaca's picture

Greaaat!

peticaca
Activity Score 189
lessismore's picture

sweet

lessismore
Activity Score 251
Graphic Designer
Flurb's picture

It might just be the gambling addict in me talking, but that's smart.

Flurb
Activity Score 263
Creative Director
kleenex's picture

Now that idea works for me.

kleenex
Activity Score 58657
Web Designer/Developer
stevel's picture

that's cannes material. brilliant.

stevel
Activity Score 423
Glut's picture

awesome!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dsklan's picture

nothing new just an old fashioned lottery game...

dsklan
Activity Score 1926
Art Director at homeshop
VampAd's picture

Best.

VampAd
Activity Score 1151
BernbachOnRoids's picture

I wish I came up with that idea. Truly splendid.

BernbachOnRoids
Activity Score 77
Ceballos's picture

Copywriter Eva Sannum?? She was Spanish Prince´s girlfriend :
http://personales.ya.com/fororeal/feleva2.htm

Great campaign :)

Ceballos
Activity Score 621
Copywriter
Lawson Hembree's picture

Fantastic! Great integration of Google, social media, and TV ads to create an interactive and memorable experience!

Where can I get one of those cars?

I give it a 10.38 out of 10.

Lawson Hembree
Activity Score 444
Temple's picture

Well done Norway. As usually, scandinavian advertising at its best.

Temple
Activity Score 11341
Creative Director
krautland's picture

lovely.

krautland
Activity Score 3216
Art Director at erm... no calls please.
olarreaga's picture

Nice integration, works very good.

olarreaga
Activity Score 51
Copywriter at IED
tmesolutions's picture

Fantastic idea, VW are always coming up with great stuff like this.

tmesolutions
Activity Score 2
Web Designer/Developer |

We provide web design in Kent - view our portfolio and ask us for more info! :)

Jexep's picture

Excellent!!!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

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