iphone app

Agency Network: 
Published/Aired: 
October 2009
Volkswagen:  iphone app
Volkswagen Digital Ad -  iphone app

Description

Part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries. Check out the video too.

Account Directors: Martin Larsson, Lars Axelsson.

Digital advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Producer: Pontus Kindblad
Account Manager: Barbro Långjuth
Web Director: Simon Mogren
Production company: 5monkies
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ivan's picture

Does it mean the car emits roughly the same amount of CO2 as jogging human?

ivan
Creative Director at Ads of the World
mikeelrapido's picture

I guess so.. Good idea but a little too dificult for people - who will download this api?

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

Cool.

Guest
Guest's picture

Who wants to use this?

Guest
CrackerJackFlash's picture

gimme a break.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Guest's picture

Hmmm... yes so it's not on the app store... FAKE!!!!

Guest
nacho movete's picture

notable !

nacho movete
Activity Score 24
Copywriter
Guest's picture

Fantastic follow up to the jazz calculator. This is such a nice new way to communicate low emissions.

Guest
Guest's picture

Super

Guest
Guest's picture

so, how could we get this app. anybody know??

Guest
Guest's picture

Brilliant app.

Guest
Guest's picture

Great app. Just downloaded it. Bravo.

Guest
Guest's picture

I downloaded it fine. Think it must be country specific. Cool app BTW.

Guest
Guest's picture

sorry.. not working.

Guest
Guest's picture

A nice part of a really really smart campaign. Still can't beat the Jazz calc though. That is just awesome.

Guest
ledlauzis's picture

Actually didn't know that this thing really exist. Of course there is not much about efficiency of this tool but still it would be cool to just play around with it

ledlauzis
Activity Score 2
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