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Agency Network: 
Published/Aired: 
May 2011
Volkswagen:  Date Drive
Volkswagen Digital Ad -  Date Drive

Description

URL: http://www.datedrive.co.za

The New Volkswagen Polo GTI is the sexiest car in it's class. And we're going to prove it.

Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

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Highest Rated

jackmancer2017's picture

The idea might be good but I'm bored within seconds on this website.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
NataliaLima's picture

Relating sex to cars? what a great insight!
oh wait..

NataliaLima
Activity Score 1380
jackmancer2017's picture

The idea might be good but I'm bored within seconds on this website.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Brattstar's picture

what would make it less boring Jack?

Brattstar
Activity Score 9
Other
Brattstar's picture

what would make it less boring Jack?

Brattstar
Activity Score 9
Other
Brattstar's picture

What is very cool is that this hasn't been done before - hooking up a bespoke Android App to a heart rate monitor that gives live feed (heart rates) and live tweets to the site for people to follow. I think that is brilliant! Yes relating sex to cars is the norm, but proving that you are sexier in a specific car and using technology to do it - that is cleaver thinking...

Brattstar
Activity Score 9
Other
Zane's picture

Nice idea and interesting website. It does take a second to understand, but it's really cool once you're in.

Zane
Activity Score 110
Copywriter at Madrid
atb2005's picture

A lot of effort must have gone into this. I think it's an interesting concept, and yes a particular car can make you look sexier or more desirable :) That said, there's way too much going on, both visually and information wise. This would have been much better if it was simplified. Remember the KISS principle (Keep it simple, stupid). Frankly, I did leave the site quickly as I did not have the time to check out everything. Still, good job!

atb2005
Activity Score 13557
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