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Comeback of the music cassette

Agency Network: 
Published/Aired: 
December 2015
Volkswagen:  Comeback of the music cassette
Volkswagen Digital Ad -  Comeback of the music cassette

Description

Oldtimer collectors often deal with the same concern: does the maintenance and repair of their valuable vehicles jeopardize their historical character. For several years now, Volkswagen offers a unique service for classic VW owners. Collectors do not have to search years for a missing piece, but they can rely on the 'Classic parts' service to order their original parts, spare parts or accessories. An important, but often-incomplete part in an oldtimer: the cassette radio. As audio tapes are getting harder to find, this particular medium is now threatened with extinction. The quality of authentic specimens leaves much to be desired. Therefore Volkswagen Belgium devised an original way to revive the audio cassette. Proud owners of a classic VW got a brand new cassette in their mail featuring the best international hits and anthems from the 70s and 80s.

The full tracklist of the cassette is available on soundcloud.com/ddbbrussels/sets/volkswagen-classic-parts

Digital advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Brussels, Belgium
Creative Directors: Peter Ampe, Odin Saillé
Creative: Jonathan d’Oultremont
Copywriters: Jonathan d’Oultremont, Bart Van Goethem
PR: Kenn Van Lijsebeth
Graphic designers: France Cleves, Benjamin Hiffe
Account Team: Quentin Maryns, Rachel Van Nevel
CRM Manager: Karen Van Dyck
RTV producer: Brigitte Verduyckt
Production company: Sony Music
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Highest Rated

halaby87's picture

Nice

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

not a bad idea.

kleenex
Activity Score 58797
Web Designer/Developer
halaby87's picture

Nice

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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