People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try. Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information.
Digital advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba