App Book, The Legend of Saci

Agency Network: 
Published/Aired: 
December 2011

Description

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero
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Highest Rated

Lawson Hembree's picture

An attempt at using the advantages offered by a tablet. Not too bad, but has a ways to go before it's really great.

Lawson Hembree
Activity Score 444
Divesh Mehta's picture

Not at par with other ideas explored online....

Divesh Mehta
Activity Score 78
Copywriter at Bengaluru, Paradigm Plus
andylefty's picture

It's okay. Found the intro disorientating.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Not this stuff again!?!?!?!?

kleenex
Activity Score 57885
Web Designer/Developer
Lawson Hembree's picture

An attempt at using the advantages offered by a tablet. Not too bad, but has a ways to go before it's really great.

Lawson Hembree
Activity Score 444
Kearn's picture

what?

Kearn
Activity Score 74
Copywriter at Betzefer
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