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Parkinson mannequin challenge

Agency Network: 
Published/Aired: 
November 2016

Description

Digital advertisement created by Serviceplan, Belgium for Vlaamse Parkinson Liga, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Belgium
Creative Director / Copywriter: Sam De Win
Art Director: Olivier Verhellen
Copywriter: Antony Samson
Production Company: Gonzales
Camera: Pieter Bollen
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Highest Rated

samreklam's picture

I know there have been other #mannequinchallenges for Parkinson and other causes. I just felt I needed to send ours since it was done in november. Only for the Belgian market so that's why you didn't see it before I guess. As for a personal note I would like to say that any good idea that can draw attention to one of these diseases is worth publishing. Peace.

samreklam
Activity Score 13
Creative Director
Dzsoi's picture

Seems like there is no other way to draw attention to Parkinson than Mannequin Challenge.
Freezing, trembling... you name it.

Sorry for being Joe La Pompe but:

http://adsoftheworld.com/media/film/parkinsons_uk_mannequin_challenge_...

http://adsoftheworld.com/media/film/als_league_the_neverending_mannequ...

http://adsoftheworld.com/media/film/israls_every_day_is_a_challenge

Dzsoi
Activity Score 8609
Copywriter
samreklam's picture

I know there have been other #mannequinchallenges for Parkinson and other causes. I just felt I needed to send ours since it was done in november. Only for the Belgian market so that's why you didn't see it before I guess. As for a personal note I would like to say that any good idea that can draw attention to one of these diseases is worth publishing. Peace.

samreklam
Activity Score 13
Creative Director
Paulius Rymeikis's picture

You don't need to make excuses here. It doesn't matter if something similar (because it's obvious) was done before or not - unless we're talking about advertising awards about which people who work for NGOs and care about other people, don't care that much :) I'm sure that in my country 99.9% of people haven't seen any Parkinson/mannequin challenge ads :D

Paulius Rymeikis
Activity Score 8
Creative Director at Nomoshiti
kleenex's picture

Not bad.

kleenex
Activity Score 58623
Web Designer/Developer
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