Agency Network: 
June 2014


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Every country has its own Samba, its own joy, its own way of dancing with a football. And since every dance needs a unique song, Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then they asked 32 filmmakers to show the world how their nation celebrates the FIFA World Cup.

The result is The Samba of the World, a spirited journey around the globe. Get to know each country's wonderfully unique way of celebrating – including regional dance moves, food fans enjoy on match days, the type of gear they wear, even their country's football rituals and history.

Digital advertisement created by AKQA, Brazil for Visa, within the category: Finance.

Advertising Agency: AKQA, Brazil
Creative Directors: Hugo Veiga, Diego Machado
Art Directors: Daniel Soares, Cloves Menezes
Senior Designer: Tim McCracken
Copywriter: Josh Kobrin
Producer: Amy Yvonne Yu
UX Design: Emma Lawler
Developers: Mayo Tobita, Hiro Yamane, Richard Tirta
Account: Cristiano Alburritel, Ricky Schramm
Production Company: SKUNK
Adviser to Directors: Saman Kesh
Music: COPILOT Strategic Music + Sound
Music Directors: Jason Menkes, Ravi Krishnaswami
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