Down and dirty with the female condom

Agency Network: 
April 2017


We don’t know much about female condoms, and what we do know seems weird. They’re big. They’re baggy. They’re inside out and upside down. A new ad campaign from Veru Healthcare takes an overt swing at the stigma surrounding the female condom, tackling its foreignness head on. The video promotes the FC2 Female Condom, currently the only FDA-approved female condom.

Digital advertisement created by New Honor Society, United States for Veru Healthcare, within the category: Health.

Advertising Agency: New Honor Society, USA
Chief Creative Officer: Heidi Singleton
President: Holly Aguirre
Creative Director: Matt Glarner
Executive Producer: Derek Burr
Art Directors: Rebecca Wulf, Brenna Vaughan
Copywriter/Actor: Amanda Burch
Account Director: Tracee Champa
Account Supervisor: Rimante Ivoskaite
Production Company: Bad Dog Pictures
Postproduction Company: Coolfire Studios
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