Published/Aired: 
September 2017

Description

To create buzz around the new iPhone 8 on Verizon, we combined GPS, real-time data and AR to create a first-of-its-kind Snapchat treasure hunt.

Snapchat lenses are typically visible to everyone, so we digitally hid our lenses in 8 cities that could only be unlocked if players were in the right place at the right time.

Once there, the lens revealed itself for players to snap and submit for a chance to win a new iPhone 8.

The campaign was a great success with 3x sales in active markets and over 360,000 players spending an average of 31 minutes finding the 8.

Production Company / Entrant Company: R/GA New York
Holding Company: Interpublic Group
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Highest Rated

i_i's picture

pretty cool

i_i
Activity Score 330
kleenex's picture

Well it worked.

kleenex
Activity Score 57873
Web Designer/Developer
i_i's picture

pretty cool

i_i
Activity Score 330
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