Fish

Campaign
Agency Network: 
Published/Aired: 
November 2014

Also From This Campaign 4

Description

Digital advertisement created by FCB, United States for Verisign, within the category: Professional Services.

Advertising Agency: FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Director: Teddy Brown
Creative Director: Tyler Hattery
Associate Creative Director: Alison Hammer
Director of Broadcast Production: Chris Bing
Producer: Lara Hurnevich
Management Director: Hollie Platte
Log in to post comments
damnson's picture

Eh...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

The concept is great.

kleenex
Activity Score 58777
Web Designer/Developer
damnson's picture

Really? I'm not trying to hate, but it feels too literal.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

sneerhof's picture

I really enjoyed this ad because it was memorable and entertaining. At first I was curious what was happening so it persuaded me to keep watching. I also thought the ending was unexpected and ultimately funny. The ad conveys how people can "register their ideas" with Verisign in a creative way. With all the domain name offerings it's hard to distinguish between them so it's necessary to try and stand out as much as possible. This is Verisign's attempt at standing out. The ad is a little long and could probably still be as effective (if not more) if the beginning was cut down. Although the idea may not be completely unique the execution with the fish was certainly different. It's a pretty simple ad which I think adds to the effectiveness. The concept of getting a domain is simple, so the ad should be too. It is a kind of ad that people will probably either like or dislike and that could easily be determined through pretesting. I am definitely able to recall the add and what happens but a suggestion would be to put the brand name in a more central location so people know what company the ad is for exactly. After the first time I watched it I could understand the concept and recall that it was for domain names but I couldn't remember the company name. Although the ad is fun and entertaining, the main objective is always to boost sales. That is much more difficult if the consumer can't recall where to purchase something. Overall, I think the ad is good, however, I would suggest incorporating the small adjustments to make it better.

sneerhof
Activity Score 19
Arizona State University
Grrrr's picture

Eh... agree with Damnson

Grrrr
Activity Score 1961
Illustrator
Advertisement
Featured Content

Latest Collections

Advertisement