The Banner that Sucks

Agency Network: 
March 2010
Vax:  The Banner that Sucks
Vax Digital Ad -  The Banner that Sucks


Digital advertisement created by Y&R, Israel for Vax, within the category: Electronics, Technology.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Interactive Director: Guy Poreh
Project Manager: Amichay Katan
Traffic: Nir Diamant
Copywriter: Nadav Raviv
Designers: Arkadi Greenman, Yaarit Rosenfeld, Ilya Phatelevich
Programmer: Alex Vasilenko, Roman Rozanov
Interactive Studio Manager: Lena Ferldman
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dsklan's picture


Activity Score 1926
Art Director at homeshop
patUDAY's picture

Nice 1.

Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Adaddicted's picture


Activity Score 3435
Art Director |


xcreativity's picture

ahaha nice one

Activity Score 2374

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atb2005's picture

It's interesting indeed. I have to say this is one of the wackiest - in a good funny way - campaigns I've seen for vacuum cleaners. It does get your attention! How do they know what a "bad cookie" is though? Awesome execution!

Activity Score 13557
R U serious's picture

Oh please... The execution is awful and the whole thing is a scam. It's been a long time since the OS's developers blocked that kind of script. Just think that if this thing can delete a temporary can also delete any other file.

R U serious
Activity Score 418

Say my name, say my name...

TigerEtiquette's picture

I'm not overly thrilled with the overall feel of it. Maybe if the last part of the banner said something along the lines of how the Vax cleaned your computer now let it clean your home. Not that exactly but something like it. I agree with R U serious too along lines of function. I think its a good idea that just wasn't thought out.

Activity Score 12
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