Color for the colorblind

Agency Network: 
Published/Aired: 
March 2015

Description

Digital advertisement created by FCB, United States for Valspar, within the category: House, Garden.

Advertising Agency: FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Executive Creative Director: Dan Fietsam
Creative Director: Myra Mazzei
Creatives: Gustavo Dorietto, Gabriel Schmitt, Thiago Cruz, Bruno Guimarães
Designers: Matthaeus Frost, Angela Gispert
Director of Content & Development: Chris Bing
Senior Producer: Jenny Hoffman
Group Management Director: Scot Havrilla
Account Executive: Ally Khajenouri
Production Company: Tool of North America
Director: John X. Carey
Director of Photography: Jackson Hunt
Managing Director: Oliver Fuselier
Executive Producer: Robert Helphand
Producer: Leslie Owen
Editor: Phillip Owens / Phillip Owens Editorial
Media agency: Havas Worldwide
Group Account Director: Vanessa Watts
Account Director: Bethany Scheuerman
PR Agency: VP+C
Principal: Margaux Caniato
Account Supervisor: Michelle Shen
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Highest Rated

damnson's picture

Basically Cannes material.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Lovely.

kleenex
Activity Score 57873
Web Designer/Developer
halaby87's picture

That's so cool

halaby87
Activity Score 10396
Kalinn's picture

I really enjoyed this commercial a lot. I think Valspar did an excellent job with advertising towards people's emotions. Most people enjoying seeing things like this because colorblindness isn't really something that people think about or realize how lucky they are to be able to see the large spectrum of colors. It's something that we watch and it makes us realize that we are lucky and that we're glad that doesn't happen to us. Not only does it connect with people who are not colorblind, but it easily forms a connection with people who are colorblind. If someone who is colorblind wanted to purchase paint for their house, or even if their spouse were to purchase the paint, they might feel like they want to buy from Valspar because they're the only paint company who has actually mentioned anything about colorblindness. So to the colorblind consumer they feel as if Valspar actually cares about them and that is an incredibly easy way to get people to buy product.

Kalinn
Activity Score 24
damnson's picture

Basically Cannes material.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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