Museum of Bullying, 6

Agency Network: 
January 2016
Vaikų linija:  Museum of Bullying, 6


The number of children suffering from bullying in Lithuania is one of the highest in the world, according to various research. We created a virtual “Museum of bullying” where objects of bullying are portrayed as history of the past. This is our glimpse to the future in which future generations won’t repeat our mistakes but actually learn from them. “Oh, I did that in school”, you might think. Yeah, sadly, you are kind of a bully yourself. So go and donate to fight it!

Digital advertisement created by Enter, Lithuania for Vaikų linija, within the category: Public Interest, NGO.

Advertising Agency: Enter Agency, Vilnius, Lithuania
Creative Director: Martynas Karpovičius
Art Director: Agnė Vilčinskaitė
Copywriter: Auksė Šukevičiūtė
Photographer: Greta Gedminaitė
Additional credits: Lukas Misiukevičius
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Sgkosta's picture

I didn't really get it until I read the museum explanation. I thought the people being bullied by the acts the images show they were about to "jump" because they were "standing" on the edge of the box. Maybe if they were inside a frame I would associate better to museum or maybe another background.

Activity Score 11

Sara Costa

Dzsoi's picture

A glimpse to the future? Isn't it too twisted to work emotionally? Who is the target audience? Older folks?
Or you want to make youngsters interested in old-fashioned bullying and then hit them with your message?
I think this ad seriously needs a headline (most likely a body copy too).

Activity Score 8603
BAdsoftheworld's picture

Something is missing, it's not direct enough and the justification of the campaign is not very right and clear.

Activity Score 3519
kleenex's picture

I pass.

Activity Score 58777
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