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Project Architeuthis

Agency Network: 
Published/Aired: 
February 2015

Description

Project Architeuthis is a cryptology game that was activated on the U.S. Navy’s Cryptology & Technology Facebook page. The 18-day game was a fictitious U.S. Navy top-secret weapons system project, designed to attract the type of minds Navy Cryptology is looking to recruit, while simultaneously increasing social traffic. The new game, Operation Sleeper Shark, was

Digital advertisement created by Lowe, United States for U.S. Navy, within the category: Public Interest, NGO.

Advertising Agency: Lowe Campbell Ewald, USA
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Highest Rated

Liviu's picture

if even U.S. Navy use fake social media account in its campaign... I have nothing to say more...
PS: except those fake accounts, the campaign was brilliant!

Liviu
Activity Score 4401
damnson's picture

We've seen similar campaigns before, but it seems that this one worked incredibly well. Nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Liviu's picture

if even U.S. Navy use fake social media account in its campaign... I have nothing to say more...
PS: except those fake accounts, the campaign was brilliant!

Liviu
Activity Score 4401
marianacastaneda's picture

This is awesome.

marianacastaneda
Activity Score 73
Art Director at School of Visual Arts (SVA) |

Mariana Castaneda

kleenex's picture

Brilliant!!!

kleenex
Activity Score 58797
Web Designer/Developer
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