Brotherhood Microsite

Agency Network: 
March 2012
U.S. Navy:  Brotherhood Microsite
U.S. Navy Digital Ad -  Brotherhood Microsite



The U.S. Navy SEALs are an elite brotherhood. Unfortunately, due to the covert nature of their operations, little is known about their impressive careers, skill sets, or the amount of time and effort they put into community outreach. was designed to raise awareness and engage young men in a unique way. The site has a series of missions, divided into two categories, the first being mental-based missions and the second being physical. The SEALs emphasize mental toughness in conjunction with physical excellence, so the site touches on both by interactively challenging participants to a wide variety of activities, awards points, and allows them to keep track. This site has a mobile version as well to allow users to participate on the go. Although participation as an individual is allowed, users are encouraged to build teams and work with others, alluding to the core principle of brotherhood in the SEALs organization.

Digital advertisement created by Equals Three, United States for U.S. Navy, within the category: Professional Services.

Advertising Agency: Equals Three Communications, Bethesda, MD, USA
Creative Directors: Demetrius Goosbey, Philip Wilson
Art Director: Patrick Everson
Copywriters: Philip Wilson, Sarah Wolfgram
Illustrator: Val Bochkov
Development: Tri-Media
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