Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk.
Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs.
Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.
Creative Director: Gábor Havasi
Art Directors: Anna Pushkareva, Bruno Guimarães
Copywriters: Priscilla Esteves Franco, Dóra Anikó Tóth
Strategic Planner: Marina Niks
Digital Account: Lili Donka
Illustrator / Animation: inforfraphicsmag.ru
Animation: Gergely Káli, Post Edison
Sound Mixing: Gábor Deutsch
Voice Over: Andreas Williams
Additional Credits: Zoé Zátonyia