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#TheZeroHungerAntiviral

Published/Aired: 
June 2020

Description

A zero waste capsule that seeks going viral to help ending world hunger. The idea is to develop “a watching by helping strategy” promoted through influencer partnerships, with the aim of seeking to raise awareness about this big issue, and generate buzz to earn funds through YouTube views. Besides this little hack, our organization will make an additional contribution of 0.50 euros per view of the capsule The faster the antiviral goes viral, the more money we can recover to achieve a zero hunger world and reduce the transmission chain forever.

Creative Copywriter: Daniel Rosero Ordóñez
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