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Cheer For the Stay-at-Home Team

Campaign
Published/Aired: 
April 2020

Description

We're rooting for the home team! The classic 'wave' seen at sporting arenas around the world is here to encourage everyone who can to stay home to do so. We think this concept puts a positive spin on social distancing and emphasizes our global solidarity. We're all in this together! The audience can post their own wave to social with the hashtag #StayAtHomeTeam to add to the biggest wave to flatten the curve. The more people we have doing the wave, the more impactful the visual!

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