Unicef World Cup Snapchat Lens
Description
Turning a lens into a challenge, we helped raise awareness for UNICEF’s World Cup campaign, ‘What Excites Us Unites Us’. With this campaign, UNICEF wants to celebrate how we all cheer in the same way and support the same 7 flag colours. We captured this message in a Snapchat lens challenging users to share their #LongestGoal. The longer you shout gooooaaaallll!!!, the longer the lens and its 7-colour animations last. The more effort you put into it, the more intense our soundtrack and animations will get. Once you’re out of breath, you can share your #LongestGoal to spread the word.
Production Company / Entrant Company: MediaMonks / Netherlands
but, really, it could've been more interesting than "get more colored strips" as you running out of air. Give us some real motivation here! I don't personally care for colored strips. Colored strips are largely irrelevant in my life, or anyone's life.