Agency Network: 
June 2009
Under Armour:  Football
Under Armour Digital Ad -  Football


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Under Armour, the originator of performance apparel, is debuting its new UA Dominate and UA Create boots through a content-rich website, featuring video documentaries of Europe’s best semi-professional and amateur players. The boots are aimed at serious amateurs – players who are professional in all but name.

Perfect Fools developed the Under Armour 11 ‘test team’ concept, which extends across online, social media, blogs and point of sale.

The multi-lingual website enables viewers to browse the Under Armour 11 on-screen team line-up, then click and zoom-in on a player who takes over the screen and introduces himself and his preferred boots.

The site then presents visitors with options to view each player’s career, personal football stories, and playing style through a one-minute video documentary. Visitors can also check out the player’s kit and learn more about the boots he prefers. Visitors who click on ‘check out his kit’ can see in detail a range of Under Armour apparel and click through to its online shop, or locate their nearest retailer.

Advertising Agency: Perfect Fools
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