The new hub, https://beginners.unclebens.com/, delivers five interactive step-by-step lessons and family-friendly recipes. Families can learn how to cook delicious meals together in fun and unique ways, with interactive skills like stirring, chopping, pouring, peeling and measuring available through the website. Along the way, users will be encouraged to take a family photo of their creations and share it on social media using the hashtag #LookWhatWeMade.
Digital advertisement created by BBDO, United States for Uncle Ben's, within the category: Food.
Chief Creative Officer: David Lubars
Executive Creative Directors: Matt Miller, Steven Rutter
Creative Directors: Alex Stainton, Jakub Szymanski
Art Director: Tu Phan
Copywriters: Ian Hill, Aaron Gough
Producers: Elizabeth Cook, David Martinez, Gwen Barker
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisors: Weina Cai
Account Executive: Divya Reddy
Production Partner: rehab Studio / London