Life signal

Agency Network: 
May 2016


Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors.

Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.

Advertising Agency: Circus Grey, Peru
Chief Creative Officer: Juan Carlos Gómez de la Torre
Executive Creative Director: Emiliano González De Pietri
Creative Directors: Charlie Tolmos, Celso Zelaya 

Copywriters: Daniel de la Flor, Gonzalo Aste, Nicolás Soto
Art Directors: Kenny Hernández, Francisco Valenzuela, Giancarlo Rodas
Account director: Nicole Woodman
App Developer: Picnic
Producer: Gabriel Cano
Production House: Sangre
Director: Toño Sarria

Director assistant: Pedro Zamalloa
Executive Producer: Fiorella Casanova
Post production house: Makako
Sound: Audiopost
Log in to post comments
damnson's picture

Nice effort. But the idea itself is nothing mind blowing, in fact I'd surprised if this would be the first time anyone ever did it.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

It may not be that special at all, but a good idea though.

Activity Score 58777
Web Designer/Developer
halaby87's picture


Activity Score 10498
Marketing Manager |


BAdsoftheworld's picture

I really like it !

Activity Score 3519
Featured Content

Latest Collections