Will You Pass The Humanity Test?

Agency Network: 
May 2018
UN Women: Will You Pass The Humanity Test?
UN Women Digital Ad - Will You Pass The Humanity Test?


In a world of clickbait headlines and self-obsessed social media, J. Walter Thompson London have created a test designed to judge Britain’s humanity.

Will you pass The Humanity Test?

Digital advertisement created by JWT, United Kingdom for UN Women, within the category: Public Interest, NGO.

Advertising Agency: JWT, London, UK
Executive Creative Director: Lucas Peon
Creatives: James Hobbs, Jeremy Little
Creative Producers: Laurie Carter, Joseph Bassary
Creative Technologists: Dave Morgan, Vicky Keeley
Planner (Creative Agency): Eleanor Metcalf
Senior Account Director: Mini Sinha
Account Managers: James Llewelyn-Davies, Karen Barak
Designer: Lee Jarrold
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ozzyfive's picture

How can I be failing if I don't consider those girls as bride and how can I pass the humanity test if I consider them as brides?
I understand what they mean but I don't think they can say what they really mean.
Considering a little girl as bride is a bad thing for me.

On the other hand, I think our failure is about our culture. If only those girls wearing a wedding dress then we would choose them. So our failure is not about humanity, its about our visual codes.

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