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Published/Aired: 
September 2020
UN Women Brazil / Maria da Penha Institute: 180Play
UN Women Brazil / Maria da Penha Institute: 180Play
UN Women Brazil / Maria da Penha Institute: 180Play
UN Women Brazil / Maria da Penha Institute: 180Play
UN Women Brazil Digital Ad - 180Play
UN Women Brazil Digital Ad - 180Play
UN Women Brazil Digital Ad - 180Play
UN Women Brazil Digital Ad - 180Play

Description

see the work at https://www.180play.com.br/

Considered by the UN one of the top three most advanced laws in the world regarding the protection of women’s rights, the Maria da Penhas Law goes beyond prosecuting the aggressors, and provides other legal instruments, as the definition of the five types of violence: physical, psychological, sexual, patrimonial and moral.

Despite knowing of the law, 68% of the women claim to know very little about it, and 11% say that they don’t know it at all. Based on that, F.biz created “180Play – a new way of watching series, movies and soap operas”, for Maria da Penha Institute, to didactically present, through a selection of scenes from movies, series, and soap operas, the many types of aggression against women and, therefore, warn everyone – especially the victims – about the importance of reporting the aggressors.

Digital advertisement created by Fbiz, Brazil for UN Women Brazil, within the category: Public Interest, NGO.

Advertising Agency: Fbiz, São Paulo, Brazil
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