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Pandora Project

Agency Network: 
Published/Aired: 
November 2012

Description

TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased.

Digital advertisement created by Circus, Peru for Un Techo Para Mi País, within the category: Public Interest, NGO.

Advertising Agency: Circus, Lima, Peru
Creative Director: Juan Carlos Gomez de la Torre
Art Director: Ifel Barrenechea
Copywriter: Jorge Puccini
Account Director: Ivana Chavez
Account Manager: Viviana Bedoya
Production Manager: Vanessa Diaz
Directors: Bacha Caravedo, Daniel Higashionna, Alvaro Luque
Digital Project Manager: Hugo Campodónico
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Highest Rated

lucyset's picture

great campaign, really inspiring

lucyset
Activity Score 230
morse's picture

Dangerous tactic, but it seems to have payed off.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

In the end it worked.

kleenex
Activity Score 57465
Web Designer/Developer
tatamarangon's picture

bad

tatamarangon
Activity Score 142
KUS's picture

Inspiring!!

KUS
Activity Score 12
Planner
lucyset's picture

great campaign, really inspiring

lucyset
Activity Score 230
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