Hang Back is a PSA for cyclist safety that has been nominated for PSA of the Year by Shots. The PSA warns of the dangers of riding alongside lorries (big trucks in USA speak) as they turn left.
⅓ of cyclist collisions in the UK involve left-turning lorries.
The UK Department of Transport created this spot to raise awareness of the dangers of being caught between a lorry and a left turn and do so by depicting a number of things that riders wouldn’t want to me caught between, including a falling piano and a butcher’s knife.
Digital advertisement created by BBDO, United Kingdom for UK Department of Transport, within the category: Transport.
Copywriter: Nick Hurley, Nadja Lossgott
Photographer: David procter
Director: Tom Haines
Producer: Dave Knox
Production Company: Bold Company
Creative Directors: Steve Jones, Martin Loraine
Creatives : Nick Hurley, Nadja Lossgott
Agency Producer: Greg Kates
Director of Photography: David Procter
1st Ad: James Amos Production
Designer: Marco Puig
Costume Designer: Natalie Willis
Camera Equipment: MovieTech
Lighting Equipment: Panalux
Editors: Dan Sherwen, Paul Moth
Edit House : Final Cut
Post Production: The Mill
Producer : George Reid
Colorist: James Banford
FX Supervisor: Ben Turner