UCreativa Pride Island

Agency Network: 
Published/Aired: 
June 2020

Description

Overview
COVID canceled everything.
This year, the streets of our city would not cover with pride and color; therefore, we had to find a way to transport that spirit somewhere safer for everyone, and that would allow us to send a message of equality.

Idea
UCreativa Pride Island, a Pride Parade held entirely inside a video game. Using Animal Crossing, and Twitch was how we made it possible to create our Pride Parade for our client Universidad Creativa. We designed an island in which people could access with a unique code sent directly to them. There, they would find a Pride Parade full of color, positive messages, art and design exhibitions from our students, as well as live concerts with national bands, gifts, prizes, and even college scholarships.

Digital advertisement created by CreativeDrive Latam, Costa Rica for UCreativa, within the category: Education.

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