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Test Your Breakpoint

Agency Network: 
Published/Aired: 
September 2019

Description

To promote the release of the video game Ghost Recon Breakpoint, Ubisoft Canada and lg2 launched the “Test your breakpoint” social media stunt in order to stir up excitement among a niche target audience while celebrating the passion of Canadian gamers. Fans stepped forward ready for anything in order to get their chance to be the first to try the game; Ubisoft obliged with a challenge. A few passionate fans thus got to discover the game’s universe while manoeuvring through extreme conditions, whether rafting, ATVing, propelling face-forward or parachuting.

Digital advertisement created by Lg2, Canada for Ubisoft, within the category: Gaming.

Advertising Agency: lg2, Montreal, Canada
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