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Published/Aired: 
June 2018

Description

The main idea is helping pre-gamers to save their lives using Uber.

By installing reverse vending machines into each uberLII, we encouraged pre-gamers to deposit their empty bottles to discount their Uber ride, and keep roads safe.

Digital advertisement created by Miami Ad School, United States for Uber, within the categories: Professional Services, Transport.

Advertising School: Miami Ad School, San Francisco, USA
Creative Directors: Andrea Esteban, Justin Joo
Art Director: Andrea Esteban
Copywriter: Justin Joo
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