Snap for a twist Snapchat Lens

Agency Network: 
April 2018


"Twizzlers launched the Snap for a Twist campaign for Summer 2018 to build resonance amongst Millennials and revitalize the brand. By scanning the Snapchat code on select Twizzlers packs, users could unlock a gamified Snapchat lens where they would try to catch as many falling Twizzlers as they can... or have their heads turn into an exploding strawberry!"

Digital advertisement created by MDC Partners, Canada for Twizzlers, within the category: Confectionery, Snacks.

Entrant Company: Anomaly, Toronto, Canada
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Director: Jack Latulippe
Copywriter: Roni Gellert
Art Director: Ova Prkacin
Chief Executive Officer: Franke Rodriguez
Managing Director: Candace Borland
Head of Client Services: Bryden McDonald
Account Directors: Daria Lysenko
Account Supervisor: Erin Wilbur
Planner: Rosemary Chau
Social Media Manager: Matt Michels
Agency Producer: Stafanie Jesney
Designer: Alora May, Ziyad Patail
Photographer: Melissa Zeta
Production Company: Unreasonable Studios
Production Company Producer: Shane Yuhas
Illustrator: Laura Fisher
Senior Marketing Manager: Vijiti Dixit
Marketing Manager: Jessica Charbonneau
Assistant Marketing Manager: Carly Cowman
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