MADE IN PRISON is a tailor-training initiative by Turtle Fashion, one of the leading menswear brand in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These three animated films aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.
Digital advertisement created by JWT, India for Turtle, within the category: Fashion.
Chief Creative Director: Senthil Kumar
Executive Creative Director / Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Animator: Saptarshi Dey
Copywriters: Arjun Mukherjee, Anurag Acharya
Music: Prabuddha Banerjee
Account Management: Ayan Chakraborty, Soumya Chowdhury, Urmi Roy