Bad Weather Vacation

Agency Network: 
Published/Aired: 
January 2011
TUI:  Bad Weather Vacation
TUI Digital Ad -  Bad Weather Vacation

Description

Case Movie: http://vimeo.com/23157514

During last winter, TUI, one of the biggest tourism firms in Germany, launched a special action to promote the brand. The “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

Programming:Christian Roeingh

Digital advertisement created by Jung von Matt, Germany for TUI, within the category: Transport.

Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
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Highest Rated

atb2005's picture

Great job! Very entertaining.

atb2005
Activity Score 13547
AKesseli's picture

Very cool idea., but wouldn't a whole town win?

AKesseli
Activity Score 210
Boston University
sal's picture

Thx a lot!:)
Concerning your question, the answer is no! Because in the same town there are differences in the weather conditions. The weather stations
detect these differences and you can get a different score even though more users play in the same city.

sal
Activity Score 13
copywriter
slimmy's picture

Nice. Maybe a bronze.

slimmy
Activity Score 51
Art Director
atb2005's picture

Great job! Very entertaining.

atb2005
Activity Score 13547
robinstam's picture

Because Salvatore is in the end of the casefilm, I'd say it's at least silver ;-). Good job guys. Wish I could play it in Amsterdam, where the weather is even worse than in Hamburg.

robinstam
Activity Score 215
Miami Ad School
sal's picture

Thx dude...I am thinking to become an actor!!!! ;)

sal
Activity Score 13
copywriter
krautland's picture

this I like.

krautland
Activity Score 3212
Art Director at erm... no calls please.
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