I Will Always

Agency Network: 
September 2014


A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. https://www.facebook.com/ToysRUsCanada/app_1432537346995099

Digital advertisement created by Open, Canada for Toys “R” Us, within the category: Retail Services.

Advertising Agency: Open, Canada
Partner / Creative: Martin Beauvais
Partner / Strategy: Christian Mathieu
Copywriters: Kate Thorneloe, Laurent Prud’homme, LauraBeth Cooper
Art Directors: Jessica Carter, Jessica Rogers, Tyler McKissick
Agency Producer: Brie Gowans
Project Lead: Anne Ngo
Project Manager: Nicolas Rouleau
Production Company: FIlm / Descendants
Executive Producer: Tasha Litt
Director: Lloyd Lee Choi
DOP: Oliver Millar
Line Producer: Michelle Woodward
Offline Editorial: Saints
Executive Producer: Michelle Rich
Editor: Robin Haman
Online: AXYZ
Flame Artist: James Andrews
Producer: Kara Mallard
Colour: Alter Ego
Music & Sound Design: Apollo Studios
Director: Yan Dal Santo
Producer: Tom Hutch
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Hugo Paredes's picture

Very nice add. I really like the fact that it connects with the audience very well because it uses people from all kinds of age brackets, it’s not your typical toy commercial that only shows kids or parents with kids walking around the store, this shows people being kids all over again. I think it’s a concept that most people can relate to regardless of age. I also liked the oath at the end of never growing up it’s a very friendly and comfortable concept the idea of no matter where you’re at in life you can still go back at least for a few minutes and being a kid again. The idea of no mater you age you can still play with water guns or look at bugs even rolling down a hill. I also like that how they use “always” statements because it can connect individually with the different audience also how it talks about fun activities. I think they focus on connecting with the audience through fun and then toys, it is like making you think about all the fun things you can do or you did and at the end just mentioning what and who they are so the audience can relate all those good thoughts to Toys R Us.

Hugo Paredes
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