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The Musical City

Agency Network: 
Published/Aired: 
August 2014

Description

Digital advertisement created by Saatchi & Saatchi, United Kingdom for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi EMEA, London, UK
Production Company: Smuggler
Director: Jamie Rafn
Director of Photography: Brendan Galvin
Producer: Ray Leakey, Smuggler
Service units: Unit & Sofa
Agency TV producers: Mondi Howards, Marie Hughes
Music Supervision Company: Curved Arrow
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Highest Rated

maper's picture

Makes Hybrid seem less a serious, environmentalist thing and more just a fun, thing thing.

maper
Activity Score 208
Copywriter at Circul8
germanwatcheskorea's picture

prague... it's the same word of "speechless".

germanwatcheskorea
Activity Score 91
Marcao's picture

Fun, but can't help feeling it has almost no relevance to the product.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
maper's picture

Makes Hybrid seem less a serious, environmentalist thing and more just a fun, thing thing.

maper
Activity Score 208
Copywriter at Circul8
sacrilegend's picture

Eh, it should still connect with the brand/product, though.

sacrilegend
Activity Score 3394
Copywriter
adilb78's picture

Innovative.

adilb78
Activity Score 104
McLoving's picture
McLoving
Activity Score 433
Copywriter
kleenex's picture

I love the concept.

kleenex
Activity Score 58793
Web Designer/Developer
Perkptar's picture

It has positive emotional activation, though not much on behalf of differentiation.

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

morse's picture

So very fun. Congrats Saatchi team!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

People were pissed that their signs were changed. :D

Pete R.
Activity Score 3412
Illustrator
MrPotatoHead's picture

Cool one! Don't see the connection to the brand though?

MrPotatoHead
Activity Score 558
Art Director
damnson's picture

Cool idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Austin Video Production's picture

That's pretty brilliant.

Austin Video Pr...
Activity Score 1310
MichelMichal's picture

Great car-stereo ad !

But what's the name of that car again?

MichelMichal
Activity Score 420
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