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Agency Network: 
Published/Aired: 
March 2020

Description

In a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.

Digital advertisement created by MMB, United States for Toyota, within the category: Automotive.

Advertising Agency: MMB, Boston, United States of America
Executive Creative Director: David Register
Creative Directors: Brian Hayes, Jim O'Brien
Art Director: Jim O'Brien
Copy Writer: Brian Hayes
Agency Producer: Mike Michaud
Account Executive: Jon Greeley
Production Company: Rakish
Director: Noah Marshall
Editor: Eddie Ringer / Wax
Recording Studio: Soundtrack
SFX Editor: Mikey Letourneau
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