Goal to the Gold Cup

Agency Network: 
Published/Aired: 
July 2021
Toyota: Goal to the Gold Cup
Toyota: Goal to the Gold Cup
Toyota: Goal to the Gold Cup
Toyota Digital Ad - Goal to the Gold Cup
Toyota Digital Ad - Goal to the Gold Cup
Toyota Digital Ad - Goal to the Gold Cup

Description

As the official automotive partner of the 2021 Concacaf Gold Cup, Toyota is fueling the excitement for soccer fans by inviting them to express their love for the sport through an interactive mobile game for a chance to win a variety of prizes, including a lease for a 2021 Toyota Tacoma.

“Goal to the Gold Cup” empowers players to show their passion for their favorite team by giving their loudest and longest “Goooal” scream into their mobile device. The game is available through Toyota’s social channels (@ToyotaLatino) and at gritemosjuntos.com.

Here’s how it works:

1. Players choose their favorite truck: a 2021 Tacoma TRD Pro or 2021 Tundra TRD Pro
2. Players then choose their favorite team participating in this year’s Gold Cup
3. The countdown begins: three, two, one – the louder and longer that players shout “Goooal,” the farther their vehicle goes. All contestants who play and register are automatically entered for a chance to win a lease for a 2021 Toyota Tacoma or a trip to the Gold Cup Final in Las Vegas, Nevada on August 1.

Digital advertisement created by Conill, United States for Toyota, within the category: Automotive.

Advertising Agency: Conill, Los Angeles and Dallas, United States of America
Production: Unit 9
Chief Creative Officer: Gustavo Sarkis
VP, Group Creative Director: Veronica Elizondo
Creative Director: Benjamin Levy
Sr. Art Director: Patricio Luna
VP – Director Of Production: Carlos Barciela
Senior Digital And Innovation Producer: Kat Olschnegger
Senior Producer: Diana De La Parra
VP, Director Of Project Management: Sandy Mayer
Project Manager Coordinator: Josemar Brown
VP, Management Director: Anabel Ordonez
Group Account Director: Patty Mira
Management Supervisor: Dora Owens
Account Executive: Ana Muñoz
SVP, Director Of Client Services: Cilmara Santos
Group Account Director, Sports & Entertainment: Carlene Rowe
Account Supervisor, Sports & Entertainment: Kate Noble
Sr. Account Executive, Sports & Entertainment: Cole Ashby
Account Executive, Sports & Entertainment: Renatha Amador
Chief Strategy Officer: Laura Semple
Director Of Strategy: Alejandro Oszust
Senior Strategic Planner: Caroline Hayward
SVP, Director Social Media: Andy Nelson
Social Media Supervisor: Pamela Sugitan
Associate Community Manager: Maria Garcia
VP, Media Director: Diana Stumvoll
Group Media Director: William Formeca
Associate Media Director: Melody Gastelum
Assistant Media Planner: Daniela Rodriguez
Associate Media Director: Ryan Gallacher
Media Planner: Erika Moreno
Chief Communications Officer: Chris Traina
Director Of Public Relations: Delia Lopez
Director, Business Affairs: Valentina Dostal
Engagement, Senior Manager - Toyota: Steve Applebaum
Engagement, Manager - Toyota: Matt Osawa
Engagement, Senior Planner - Toyota: Kelsey Charles
Multicultural Brand & Marketing, Senior Analyst - Toyota: Erika Caldwell
Brand And Growth Audiences Manager - Toyota: Anthony Novak
Vehicle And Marketing Communications, Senior Manager - Toyota: Lindsay Lee
Vehicle And Marketing Communications, Senior Planner - Toyota: Elsie Cardenas
Vehicle And Marketing Communications, Manager - Toyota: Sakiko Aono
Brand And Social Media, Senior Planner - Toyota: Lenie Tumminia
Creative Director, Unit 9: Zofia Mackiewicz
Tech Lead, Unit 9: Krzysztof Puchalski
Executive Producer, Unit 9: Sara-Lee Rost
Producer, Unit 9: Erin Ray
Director Of Production, Unit 9: Mindy Lubert
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