Agency Network: 
Published/Aired: 
August 2020
Tourism Australia: Ee-Moo Says
Tourism Australia Digital Ad - Ee-Moo Says

Description

America's Public Broadcaster incorrectly declared that Australia's national bird (the emu) should be pronounced 'Ee-moo'. So Tourism Australia responded with "EE-MOO SAYS", a digital emu that mispronounces everything Americans hold dear.

Digital advertisement created by M&C Saatchi, Australia for Tourism Australia, within the category: Hospitality, Tourism.

Advertising Agency: M&C Saatchi, Sydney, Australia
Chief Creative Officer: Cam Blackley
Executive Creative Director: Avish Gordhan
Executive Creative Director: Mandie Van Der Merwe
Copywriter: Jason Leigh
Creative Technologist: Simon Kent
Art Director: Melissa Hawkett
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