Facebook Page Letter Bombing

Agency Network: 
Published/Aired: 
November 2010
Touché! PHD:  Facebook Page Letter Bombing
Touché! PHD Digital Ad -  Facebook Page Letter Bombing

Description

To highlight the extraordinary harvest in awards by Quebec media agency Touché! PHD at the latest Media Innovation Awards in Toronto (annual competition organized by Marketing Magazine rewarding media innovation across Canada), the agency conducted a LetterBombing operation on Infopresse and Globe And Mail Facebook pages. Watch the video too.

Digital advertisement created by Touché, Canada for Touché! PHD, within the category: Agency Self-Promo.

Advertising Agency: Touché! PHD, Quebec, Canada
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Paloma's picture

I'm wondering if Touchè! PHD is the same agency that did it few days ago: http://www.thedailybeast.com/blogs-and-stories/2010-10-28/letterbomb-w...

But I suppose it is not!

Paloma
Activity Score 531
New Nice and Fun's picture

Even though they are not the inventors of "FB Letterbombing", I found this action very clever! Even more when you have just won lots of awards in "media innovation"

New Nice and Fun
Activity Score 377
morse's picture

Cool idea and it's still visible: http://www.facebook.com/theglobeandmail?v=wall

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ads.chinaSMACK's picture

How does one letter bomb?

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

clayology com's picture

I love it!!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

afterbyrne's picture

I admit this is a good idea but is very annoying if all you're trying to do is read legitimate news on that page.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

LetterBombClub-com's picture

Great viral idea!

LetterBombClub-com
Activity Score 2
Los Angeles
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