Published/Aired: 
May 2013

Description

What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel.

We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.

Creative Director / Art Director: Justin Landon
Music: "Dogs & Cats" by Jahzzar
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Highest Rated

Blashyrkh's picture

Not seeing any modern technology, but anyway is fun to watch.

Blashyrkh
Activity Score 32866
Art Director
voldemor's picture

It is curious

voldemor
Activity Score 50
Copywriter
kleenex's picture

I'm getting dizzzzzzzyyyyyyy

kleenex
Activity Score 57557
Web Designer/Developer
PedroKessler's picture

Just different.

PedroKessler
Activity Score 6
Copywriter
Blashyrkh's picture

Not seeing any modern technology, but anyway is fun to watch.

Blashyrkh
Activity Score 32866
Art Director
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