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The Force

Campaign
Agency Network: 
Published/Aired: 
May 2010
TomTom:  The Force

Description

Check out the advert game: www.tomtom.com/usetheforce

To celebrate the release of the voices, we created a unique Star Wars game where fans can test their allegiance to the Force, to see if they wish to turn to the dark side.

Digital advertisement created by Pool, Netherlands for TomTom, within the category: Electronics, Technology.

Advertising Agency: Pool Worldwide, Amsterdam, The Netherlands
Creative Directors: Hesling Reijdinga, Erwin Kleinjan
Art Directors: Nick Schonfeld, Hesling Reidinga, Maarten Versteege
Copywriter: Nick Schonfeld
Post Production: The Ambassadors
Sound: The Ambassadors
Account: Matthijs Horsman
Design: Maarten Versteege, Sib Hibma
D.O.P: Daan Nieuwenhuis
Producer: Emelie van Wensen, Michel de Goede (Czar)
Director: Willem Gerritsen
RTV: Matthijs Horsman
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whatthefudge's picture

I wonder how it would be to have Yoda as a GPS voice... "Make U-turn you must" :)

whatthefudge
Activity Score 1266
ivan's picture

Yes, little confusing that is.

ivan
Creative Director at Ads of the World
whatthefudge's picture

Haha, you bet!

whatthefudge
Activity Score 1266
mosho's picture

but i like the idea pretty good to hear a new voice while driving :)

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

chatogomez's picture

exsselenteeeee

chatogomez
Activity Score 2
Creative Director at McCann Erickson Colombia
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