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Agency Network: 
Published/Aired: 
January 2019
Tobacco Free California: How They See You
Tobacco Free California: How They See You
Tobacco Free California: How They See You
Tobacco Free California: How They See You
Tobacco Free California: How They See You
Tobacco Free California: How They See You
Tobacco Free California Digital Ad - How They See You
Tobacco Free California Digital Ad - How They See You
Tobacco Free California Digital Ad - How They See You
Tobacco Free California Digital Ad - How They See You
Tobacco Free California Digital Ad - How They See You
Tobacco Free California Digital Ad - How They See You

Description

Big tobacco has been targeting minorities using racist tactics for decades. This campaign, for California's anti tobacco effort is designed to bring awareness to the fact that it still goes on to this day.

Digital advertisement created by Crosscut, United States for Tobacco Free California, within the category: Other.

Advertising Agency: Crosscut, San Francisco, USA
Executive Creative Director / Copywriter: Mike Goldberg
Photographer: Todd Antony
Michael Marten: Art Director
Art Director: Diana Nunez
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