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#HatePiano

Agency Network: 
Published/Aired: 
May 2016

Description

After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA.

Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request.

Digital advertisement created by Hungry Boys, Russia for to420, within the category: Professional Services.

Advertising Agency: Hungry Boys, Moscow, Russia
Creative Director: Vlad Sitnikov
Copywriter: Alexandr Shtefanets
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Highest Rated

BAdsoftheworld's picture

Not sure about the way to talk to ad people

BAdsoftheworld
Activity Score 3519
halaby87's picture

It might work

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

I did not like it that much.

kleenex
Activity Score 58667
Web Designer/Developer
BAdsoftheworld's picture

Not sure about the way to talk to ad people

BAdsoftheworld
Activity Score 3519
Benjamin Viethen's picture

I think it's quite alright; the insight's good.

But dudes, has no one ever taught you to every once in a while not cut to a beat?

How ironic: the ad is all about music and you showcase the most boring rhythm ever. Plus I think the idea could've been polished a bit more... The tone says to me that there was this strong insight and this is basically where the team stopped to think of the proper execution.

Benjamin Viethen
Activity Score 267
Creative Director
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