Good Ol' Hockey Game featuring Sidney Crosby

Agency Network: 
January 2014


Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Food.

Advertising Agency: JWT, Canada
Account Team: Dominique Vibien, Chris Hopper, Mike Davidson
Planner: Doug Poad
Chief Creative / Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Executive Creative Director: Paul Wales
Art Director: Allie Keith
Copywriter: Henry Park
Agency Producer / Associate Head of Broadcast: Jennifer Cotton
Director: Mark Ziebert
Line Producers: Dan Ford, Dwight Phipps
Director of Photography: Chris Mably
Production Company: Sons & Daughters
Colourist: Wade Odlum / Alter Ego
VFX: Sean Cochrane / The Vanity
Post- Production: Marc Paiva / Poster Boy
Music / Sound Design: Grayson Mathews
Choir: Regent Park Children’s Choir
End Line: Stompin’ Tom Connors
Media Agency: Mindshare
Talent: ACTRA
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danielchapman's picture

Too bad licensing etc obviously got in the way, otherwise I'm pretty sure the way this would be an Olympics focused ad and centered on the Canadian Olympic hockey team.

Still a nice ad, but if it were Russian hockey announcers, and team Canada on the bench, with everyone that joined the ice wearing team Canada jerseys, and the opposing nation being outnumbered 100-1, it would have been significantly more powerful. I would have really loved that ad.

Activity Score 292
A.Gadoua's picture

I totally agree with you. The creative team is probably still loosing sleep over this one.

Activity Score 66
Creative Director at TANK
MacMonkey's picture

I doubt it. The brief was probably, "We have Sidney Crosby signed for 5 ads this year, you need to make an ad with him."

Activity Score 344
Graphic Designer
kleenex's picture

not a bad ad.

Activity Score 58791
Web Designer/Developer
Lisbon freak's picture

Good ad.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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