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Get into the dark

Agency Network: 
Published/Aired: 
August 2014

Description

Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Non-Alcoholic Drinks.

Advertising Agency: JWT, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Directors: Ryan Spelliscy, Paul Wales
Art Director: Dan Bache
Copywriter: Henry Park
Senior Producer: Elana Olavesen
Account Team: Darrell Hurst, Renee Ray, Cameron Stark
Director: Neil Tardio
Production Company: Partners Film Company
Post-Production: Alter Ego
Editor: Geoff Ashenhurst / Married to Giants
Music: Tyson Kuteyi / Tattoo Sound & Music
Media Agency: MindShare
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boom's picture

Nice idea

boom
Activity Score 164
Art Director
boom's picture

Neil Tardio directs these types of commercials well. He shot the Dominos real people stuff.

boom
Activity Score 164
Art Director
Meredith Singh's picture

Great! I really love how they really went for it by making the entire restaurant and even that car out front black. A really stand out piece.

Meredith Singh
Activity Score 407
Art Director
MacMonkey's picture

Yeah it's very good. Very clever and really makes you remember the product. MacMonkey likey.

MacMonkey
Activity Score 340
Graphic Designer
Squirrly's picture

Great way to launch a product. It's rare for a commercial to make me want to try something. Kudos to the team on this one, a smart idea with a memorable and fantastic execution.

Squirrly
Activity Score 36
janaka illangarathne's picture

nice idea

janaka illangarathne
Activity Score 247
Art Director
lolojambojuka's picture
lolojambojuka
manimal39's picture

really smart. hope this is a new era for Tim Hortons commercials!

manimal39
Activity Score 3
kleenex's picture

cool concept.

kleenex
Activity Score 58797
Web Designer/Developer
chunkylover69's picture

nice work. i wish they used a spooky voice'd guy as the point of contact.

chunkylover69
Activity Score 71
sacrilegend's picture

Love the building wrap and the whole immersive experience. It's not killer, but it would've been a nice little surprise.

sacrilegend
Activity Score 3394
Copywriter
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