Get into the dark
Description
Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Non-Alcoholic Drinks.
Chief Creative Officer: Brent Choi
Creative Directors: Ryan Spelliscy, Paul Wales
Art Director: Dan Bache
Copywriter: Henry Park
Senior Producer: Elana Olavesen
Account Team: Darrell Hurst, Renee Ray, Cameron Stark
Director: Neil Tardio
Production Company: Partners Film Company
Post-Production: Alter Ego
Editor: Geoff Ashenhurst / Married to Giants
Music: Tyson Kuteyi / Tattoo Sound & Music
Media Agency: MindShare
Neil Tardio directs these types of commercials well. He shot the Dominos real people stuff.
Great! I really love how they really went for it by making the entire restaurant and even that car out front black. A really stand out piece.
Yeah it's very good. Very clever and really makes you remember the product. MacMonkey likey.
Great way to launch a product. It's rare for a commercial to make me want to try something. Kudos to the team on this one, a smart idea with a memorable and fantastic execution.

nice work. i wish they used a spooky voice'd guy as the point of contact.
Love the building wrap and the whole immersive experience. It's not killer, but it would've been a nice little surprise.