TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use of this to create a unique TikTok challenge that taught people the basics of sign language. Popular regional celebrities spread the message and took part in the challenge raising awareness on the importance of sign language for 20 million hearing and speech impaired individuals across the Middle East and North Africa. Turning one of the world's most popular social platforms truly social and inclusive towards one and all.
Digital advertisement created by VMLY&R, United Arab Emirates for TikTok, within the categories: Electronics, Technology, Public Interest, NGO.
Executive Creative Director: Alok Gadkar
Creative Director: Mangesh Zemse
Art Director: Mangesh Zemse
Copywriter: Anshuman Bhattacharya
Arabic Copywriter: Sawsan Salameh
Copywriter: Ishar Kar
Account Manager: Kyra Qureshi
General Manager: Rahul Kantharia
Head Of Production: Vitthal Deshmukh
Agency Producer: Zohra Ameen
Composer: Charles El Soueidi
Editor: Shibeesh K Chandran
Animator: Tarun Ghosh
Manager-IES-Marketing Strategy-MENA, TikTok: Mohamed Fouad