Description
Digital advertisement created by McCann, Paraguay for Tigo, within the category: Electronics, Technology.
Advertising Agency: Biedermann / McCann, Asunción, Paraguay
General Creative Directors: Alejandro Rebull, Santiago Morello
General Manager: Raquel De Velazquez
Planning Director: Federico Perié
Copywriters: Pablo García, Guadalupe Armadans
Art Directors: Gastón Cortesi, Arturo Avalos
Account Director: Mariel Jorgge
Executive Producer: Fátima Rojas
Media Agency: UM Biedermann
CEO: Enrique Biedermann
Director: Claudia Chamorro
Planner: Cecilia Miranda
General Creative Directors: Alejandro Rebull, Santiago Morello
General Manager: Raquel De Velazquez
Planning Director: Federico Perié
Copywriters: Pablo García, Guadalupe Armadans
Art Directors: Gastón Cortesi, Arturo Avalos
Account Director: Mariel Jorgge
Executive Producer: Fátima Rojas
Media Agency: UM Biedermann
CEO: Enrique Biedermann
Director: Claudia Chamorro
Planner: Cecilia Miranda
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Apr 29, 2014 - 20:56Justin Turco
God, this video is terribly confusing.
I'm still wondering how changing/adding a feature on Facebook achieved your goal of connecting to the 50% of the population that doesn't have access to an internet connection.
Art Director at McCann
Apr 30, 2014 - 6:01Hammad S
I think it's that the people who speak the G.. language had access to facebook but didn't use it because they didn't understand the other languages. Once the G.. language was included, those people started using facebook.
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