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Is that a dead body over there?

Agency Network: 
Published/Aired: 
July 2010
This Body of Death:  Is that a dead body over there?
This Body of Death Digital Ad -  Is that a dead body over there?

Description

To promote the book by Elizabeth George, a thriller called This Body of Death (In Dutch Lichaam van de Dood), we came up with this easy to retweet, easy to email and Facebook-friendly approach. We let the readers experience the first part of Elizabeth George's book 'live': the discovery of a dead body on a cemetery. It started out on Twitter and Facebook with messages like ' Is that a dead body over there? Check the live webcam!' And we let curiosity (and social media) do the rest... http://www.stokenewington-london.co.uk/index.html

Digital advertisement created by Houdini, Netherlands for This Body of Death, within the category: Media.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Art Directors: Boris Peters, Jonathan van Loon
Copywriter: Wilbert Leering
Production: Area25
Online programming: Kitty van der Gijp
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Guest's picture

Nice!

Guest
Guest's picture

great idea, like the website

Guest
TommyO's picture

Not bad.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Britsh accent rocks. pretty cool idea.

Guest
anigel's picture

cool:)

anigel
Activity Score 2
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I like!

Guest
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